wize.

INSIGHTS · LEGAL

All Insights

Sting.com: why fame is not enough

In the same year as Madonna, Sting sought the transfer of the domain matching his stage name. This time, the complaint was denied.

By Wize2 min readPublished on Updated on

A word with a life beyond the stage

On 24 July 2000, the panelist in WIPO case D2000-0596 denied Gordon Sumner’s request, brought under his professional name Sting, for the transfer of sting.com from Michael Urvan.

The decision notes that “sting” is also a common English word. The registrant pointed to its use as his nickname. The panelist found that the required bad faith had not been established.

Source : WIPO — decision D2000-0596, 24 July 2000

Not every disagreement is cybersquatting

The artist’s fame did not remove the need to establish the requirements of the procedure. A domain matching a trademark or a well-known name does not automatically prove that it was registered to exploit that reputation.

Calling everyone who holds a desired domain a “cybersquatter” can therefore mislead. The complaint failed in this case, but that does not give anyone blanket permission to register famous names.

Source : WIPO — decision D2000-0596, 24 July 2000

An existing registration may serve a legitimate purpose

For your business, understanding the situation comes first. Does the registrant operate under that name? Since when? What rights can you establish yourself? These questions matter more than certainty based on resemblance alone.

Avoid starting a negotiation with an accusation that has not been assessed. If the name matters, a specialist can help distinguish a relevant legal route from a potential purchase or an alternative choice.

Madonna.com and sting.com make an instructive pair: two famous artists, two transfer requests and two different outcomes.

Put it into practice

Explore the related Wize guide
Sources

Keep exploring

Did you know?

Google.com, one minute outside Google

In 2015, a researcher managed to buy google.com for one minute. This surprising story is often retold too quickly, yet it offers a useful reminder of how sensitive a domain name can be.

2 min read