ai.com: a reported $70 million record
On 9 February 2026, GetYourDomain.com announced that it had brokered the sale of ai.com to Kris Marszalek, founder of Crypto.com, for $70 million. The broker presented it as the largest domain name transaction ever completed.
This is an amount publicly reported by the intermediary in the sale. It far exceeds the figure for Voice.com, long cited as a benchmark. A useful qualification remains “among sales with publicly disclosed prices”: confidential transactions cannot, by definition, be included in that comparison.
Source : GetYourDomain.com — ai.com sale announcement, 9 February 2026
Voice.com and Sex.com: two other documented sales
MicroStrategy’s 2019 accounts record the sale of Voice.com for $30 million in cash, completed on 30 May 2019. Here, the amount explicitly concerns the domain name and appears in the seller’s financial statements.
Sedo, which brokered the transaction, reports that Sex.com sold for $13 million on 17 November 2010. Its February 2011 announcement describes Guinness recognition at that time.
A broker’s announcement and financial statements are different kinds of evidence. These examples are not an exhaustive ranking either. Other impressive figures concern an entire business, a bundle of assets or an accounting valuation rather than the price of a name alone.
Sources : MicroStrategy — 2019 financial statements (SEC) · Sedo — Sex.com sale and record announcement (2011)
An exceptional price is not a price list
A particular buyer may have a particular use for a name. It may support an international brand, a major campaign or a project with resources far beyond those of a small business. The agreed price also reflects that specific meeting of buyer and seller.
A marketplace asking price, by contrast, expresses what a seller wants. It does not establish that a comparable sale took place. Even names of the same length can serve very different purposes.
Before setting your budget, ask what the name would actually contribute to your activity and which alternatives would remain acceptable. Include transaction fees, renewal and any legal assistance. Records make interesting reading; your own budget deserves a decision based on your project.