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INSIGHTS

Stories worth understanding.

A surprising story, a striking figure, a dispute or a familiar misconception. Explore what each reveals about your business’s digital identity.

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Did you know?

Surprising stories that shed light on our digital lives.

Did you know?

Google.com, one minute outside Google

In 2015, a researcher managed to buy google.com for one minute. This surprising story is often retold too quickly, yet it offers a useful reminder of how sensitive a domain name can be.

2 min read
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Symbolics.com: a .com before the Web

The first .com did not belong to a search engine or an online shop. Its history is a useful reminder that a domain name and a website are different things.

2 min read
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There is a country behind .tv

Television comes to mind immediately. Yet .tv is Tuvalu’s country-code extension. Two letters can have a different origin from the one we imagine.

2 min read