Connect each creation to its uses and files
- Separate receiving a file, permission to use it and trade mark protection.
- Describe intended uses and third-party resources.
- Prepare a handover your business and future providers can use.
CHAPTER 1 OF 4
Receiving a file and receiving rights are separate things
The expected result Understand what the delivery actually allows.
Text, photography or graphic work may benefit from copyright when the protection requirements are met. WIPO explains that protection generally arises without formalities and concerns the expression of a creation rather than the idea alone.
Possessing a file or paying for a service does not fully describe the rights transferred. The 2021 Luxembourg Ministry of Culture’s guide distinguishes the delivered medium from rights in the work. It invites readers to examine the permissions and contracts governing use. It is used here as educational guidance, not as a consolidated statement of current law.
| Element | The useful question |
|---|---|
| Delivered file | Can I open, export and modify the elements I need? |
| Agreed rights | Which uses and adaptations are permitted, for whom and on what terms? |
| Trade mark | Which elements of the identity are covered by any intended trade mark protection? |
For the workshop, receiving a logo as an image allows it to be displayed on some materials. It does not establish whether another agency will have the editable file or which changes it may make. Conversely, receiving that file does not establish that every use is permitted.
CHAPTER 2 OF 4
Describe the uses before commissioning
The expected result Clarify the rights by starting with practical needs.
Start with what you intend to do, such as publishing the website, creating email signatures, printing a sign, advertising or producing a video. Add foreseeable adaptations, including languages, mobile formats, animation and another agency taking over.
Ask whether the agreement provides a licence or an assignment of rights, and what that means for your project. Clarify the beneficiary, uses, territories, duration, any exclusivity, remuneration and scope for adaptation. The wording must fit the applicable law.
Discuss intended modifications and respect for the author’s rights too. A clause copied from a foreign contract will not necessarily provide the right answer. The Luxembourg guide describes, among other things, moral rights relating to the connection between an author and their work.
Clarify what happens if the assignment ends, the name changes or a proposal is rejected. Concepts presented during the work do not automatically become creations you may exploit. Record the answer in the agreement.
Sources: [2]
CHAPTER 3 OF 4
Identify what comes from other suppliers
The expected result Keep the origin and terms of the resources used.
An identity may combine original work with licensed photography, fonts, icons, music or components. Request an inventory. For each important resource, keep its origin, licence beneficiary, permitted uses and restrictions to check.
| Resource | What to clarify |
|---|---|
| Typeface | Intended uses, authorised users and licences needed for the website or other materials. |
| Image, icon or music | Media, adaptations, attribution requirements and distribution limits under the licence. |
| Element intended for a logo | Whether identity or trade mark use is permitted and what exclusivity is actually offered. |
| AI-generated content | Service terms, input materials and the warranties actually offered. |
Do not assume that an agency account automatically covers your business or a future agency. Ask how continuity will be maintained and which recurring fees may remain. These questions are Wize preparation aids. The answers depend on the licences concerned.
If artificial intelligence is involved, have the relevant elements documented. Do not infer exclusivity or automatic protection simply because a subscription was paid. Add useful provenance information and terms to the handover file.
CHAPTER 4 OF 4
Prepare a handover that supports the next stage
The expected result Find the files, permissions and remaining open points.
Identify the person or business benefiting from the rights and the recipient of the files. If the company is being formed or founders commissioned the work, clarify how this will be arranged. A delivery account in an agency’s name does not document that allocation.
| What to receive | What to check |
|---|---|
| Ready-to-use exports | Formats suited to the web, print and intended uses. |
| Editable files | Formats, versions and linked assets needed to continue the work. |
| Permissions and licences | Agreed scope, origin and conditions for third-party resources. |
| Documentation | Usage rules, useful access and a contact for missing elements. |
Ask someone capable of continuing the work to check a sample of files. Do they open correctly? Are the necessary components present? The aim is a usable handover, without requesting the provider’s secrets or all its internal documents.
If something is missing, gather the agreements and correspondence, then clarify what needs adding. Depending on the circumstances, permission, a licence, an amendment or replacement may be appropriate. Record what actually prevents use before producing more variants.
What to remember
- A file, rights in creative work and a trade mark are distinct elements.
- Describe intended uses and adaptations before commissioning.
- List third-party resources and their licence terms.
- Keep exports, editable files and the permissions needed to continue the work.
Mini-glossary
| Term | Definition |
|---|---|
| Copyright | Rights attached to a creation meeting the protection requirements. |
| Licence | Permission to use something within a defined scope. |
| Assignment of rights | Transfer of specified rights under an agreement. |
| Source file | An editable file used to produce exports. |
Sources and method
The explanations draw on the cited sources, checked within their stated scope on 6 November 2026. Comparison frameworks, preparation examples and working questions are proposed by Wize. No example establishes availability or rights in a particular name. Transaction-specific arrangements remain to be confirmed with the participants concerned. Some official resources are in French.
- WIPO — How to obtain copyright protection
Automatic protection, originality and expression rather than ideas. French official resource.
- Luxembourg Ministry of Culture — Practical copyright guide
2021 guide, particularly pages 4, 9 and 10. Files and rights, moral rights, commissioned work and permissions. Guidance rather than a consolidated statement of 2026 law. French official resource.
Something to clarify? Suggest a correction.